Join us in Greece...
2012
Description
Advertising campaign for Up Greek Tourism, a grassroots crowdsourcing project promoting Greek tourism in the U.S. and the world.
Fields
Advertising, Digital Art, Graphic Design
  • Up Greek Tourism
    A crowdfunded grassroots project to support Greek tourism
     
    You obviously know it by now. You have read the news and you have seen the pictures. Greece is in a deep financial crisis, the most severe since World War II. Yes it's serious and yes it's sad. And for us Greeks it's not just about some images on TV. It's about everyday life. 

    So what are we going to do about it? Are we going to give up? Are we going to leave? Or are we simply going to play a blame game about bad politicians or irresponsible citizens? 
    Of course we're not going to do any of the above!

    Up Greek Tourism is an initiative created during this crisis. A group of friends got together and believed they could do something to help one of the most important industries in our country through this difficult period. The main idea is to promote Greek Tourism. They managed to pull this off with the help of crowdfunding, today's means of supporting ideas. More than 300 people donated big and small amounts to push this idea forward. The resources thus became available to use the most prestigious advertising space in the heart of New York City. And all this to promote the best part of our country: Our philoxenia = hospitality.
    You can read the whole story about UpGreekTourism on their website.

    I have been incredibly honored to be chosen by these guys to create the Up Greek Tourism campaign. I have chosen to create 6 mosaics of typical Greek images made out of the people who made this campaign possible. These guys are us. The Greeks. The people who you are going to meet when you are going to visit our country.

    See you in Greece!



  • The billboards

    The main objective of the ‘UP Greek Tourism’ campaign is to promote Greek tourism abroad through an outdoor advertising campaign as well as through word of mouth created by traditional and social media.Outdoor advertising has been chosen because it could create the right buzz. People can be photographed in front of the billboards and share the idea with other supporters.These are the six mosaics I have created for the billboards:

    (You can click on the images to see a bigger and more detailed version)



  • The windsurfer.
  • Santorini.
  • The Parthenon.
  • The typical chairs and tables in Cyclades.
  • A happy girl.
  • Greece: The mosaic of people.
  • The Animated billboards

    These are the two animated videos we created for the full motion digital displays:



  • The first of the two animations.

  • The second of the two animations.
  • The Times Square billboard:

    You can see photos from the actual billboard in Times Square.


  • The posters

    These are the posters for the campaign.


  • The Windsurfer.
  • Santorini.
  • The Parthenon.
  • The typical chairs and tables in Cyclades.
  • A happy girl.
  • Join us in Greece. The main message of this grassroots campaign.
  • Various Applications: 


  • Outdoor billboards.
  • Posters for the NYC subway.
  • Bus station posters.
  • Wallpapers for personal computers.
  • Wallpapers for iPads.
  •  The Wallpapers:

    The windsurfer:
    For your Cinema Display. For your 4x3 display
    For your iPad. For your iPhone. For your Facebook cover photo.

    Santorini:
    For your Cinema Display. For your 4x3 display. 
    For your iPad. For your iPhone. For your Facebook cover photo.

    Parthenon:
    For your Cinema Display. For your 4x3 display.
    For your iPad. For your iPhone. For your Facebook cover photo.

    Chairs and Table:
    For your Cinema Display. For your 4x3 display.
    For your iPad. For your iPhone. For your Facebook cover photo.

    Happy girl:
    For your Cinema Display. For your 4x3 display.
    For your iPad. For your iPhone. For your Facebook cover photo.

    Join us in Greece:
    For your Cinema Display. For your 4x3 display.
    For your iPad. For your iPhone. For your Facebook cover photo.


  • The Credits:

    Art direction and design: Charis Tsevis
    Animation: Despo Potamou, Charis Tsevis
    Music: Ted Reglis
    Photography: Ricardo Miguel, Paul Cowan, Krisztina Farkas, C. Cheah, .shock
    and hundreds of amateur Greek photographers.
    Typeface: PF Libera Pro. Designed by Charis Tsevis. Distributed by Parachute Fonts.

    Special thanks to Yorgos Kleivokiotis, Onic Palandjian, Stathis Haikalis and everyone at Up Greek Tourism.
    Big thumbs up to all the Up Greek Tourism supporters!

    See you in Greece!