For companies and institutions
Artworks for launches and campaigns
One work that becomes the print, the film, the posts and the press image.
A launch needs one image that people remember, and then dozens of formats: the poster, the film, the posts, the packaging, the stand at the event. A mosaic is built in layers, so one work can be cut, animated and printed without losing its idea. It also gives people a reason to look twice: from a distance the message, up close the details.
- What it can be made of
Your products. Your history with your audience. Photos or messages from your audience. Your data.
- What one commission can give
The key visual, layered files that animators can move, cut-downs for social media, packaging or a limited edition, and something physical for the event: a puzzle, a wall, a game.
One work, a family of works
Examples
- Mastercard, UEFA Champions League 2019For its activation in Greece before the 2019 final in Madrid, three mosaics of the most historic goals by Greek teams in the tournament, chosen by a committee of journalists. The mosaics became large puzzles that people put together in shopping malls and cinemas, to win prizes including tickets to the final.See the work
- Gatorade, G SeriesA global campaign with Usain Bolt, Aldo de Nigris and Canelo Álvarez, one athlete for each stage of the G Series: Prime, Perform and Recover.See the work
- Head & Shoulders, World Cup in BrazilPortraits of Latin America’s best players, each made of his national flag and colours, for Procter & Gamble’s limited-edition collectible bottles, with Creable, Los Angeles. A mini site on ESPN Latin America carried them too.See the work
- Oklahoma City Thunder, Emoji HuntFor the U.S. Cellular stand at the Thunder’s arena, three players made of thousands of emojis. Fans used their phones to find emojis hidden in the mosaic. With Marketing Werks, and augmented reality by Gravity Jack.See the work
