Ascot racehorse: You bring the colour

Jul 26

A series of neofuturistic illustrations by Charis Tsevis for Ascot Racehorse's King George Weekend event. In collaboration with Antidote Agency.

Horseback riding is probably one of the biggest joys I've had in my life. It's the unique human effort to run in harmony with an animal. It's a symbol of liberty and openness. Professional racehorses are more than just horseback riding. These are sports, social, fashion, political, or even gossip events to be discussed and analyzed from various perspectives.

When the people from Antidote Agency approached me to commission me for this project, I felt really happy and honored. Having seen previous amazing campaigns for Ascot featuring work from some of the best contemporary artists, I couldn't be more intrigued to work with them.

We created 3 neofuturistic illustrations to express this year's "You Bring The Colour" slogan. The people of Antidote and Ascot wanted something dynamic, yet happy and fashionable, for their 2018 event promotion. Hope you guys like the result.