Hansaplast: The absolute smile

Advertising & CampaignsHealthcare & Wellness

Feb 11

Mosaic artwork for Hansaplast's "Absolute Smile" campaign.

Hansaplast has partnered with "The Child's Smile" (Το χαμόγελο του παιδιού), the biggest and most respected NGO for children's care in Greece. A series of events has been organized where kids have created thousands of drawings. For every picture, Hansaplast has offered 1 euro to "The Child's Smile". I had the honor of being commissioned by 4 Wise Monkeys, the Hansaplast advertising agency, to create a mosaic artwork from all these children's drawings.

Hansaplast is a Beiersdorf brand. The campaign raised 1 euro for each drawing that children made for The Child's Smile, a Greek NGO for children's care.

Hansaplast Absolute Smile mosaic – thousands of children's drawings forming a smiling face. Charity campaign.

The Website where kids have uploaded their drawings:

Website screen for a children's drawing campaign, with a Greek headline, two buttons and sketched kids playing

Hansaplast The Absolute Smile site on red, covered with hundreds of small uploaded children's drawings

Hansaplast The Absolute Smile site showing a laughing girl's mosaic built from children's drawings

Standout mosaic details worth a closer look:

Drawing detail – crayon and marker illustrations as tiny tiles forming the smile.

Close-up of Absolute Smile mosaic – individual children's drawings visible: suns, houses, flowers, hearts.

Abstract artwork of torn scraps of colorful children's crayon drawings in red, blue, pink, green and orange

Some photos from the events #apolytohamogelo:

Event stage with blue Hansaplast backdrop, leather armchairs and an easel holding a portrait of a laughing girl

Framed artwork of a laughing girl in a red scarf beside colored pencils and Hansaplast children's plasters

A woman in sunglasses leans over a red table, helping a boy color, in front of a blue Hansaplast backdrop

A girl with braids draws at a small red table with markers and a white balloon, on a purple floor

Digital mosaic: Charis Tsevis

Production, art direction: 4 Wise Monkeys

Photos by Despoina Kampouri, Evi Stathatou.

Many thanks to Ioli Papaderou, Vagelis Davitidis, Markos Aris, and everyone at 4 Wise Monkeys, The Children's Smile, and Beiersdorf. Special thanks to all the kids!

This work uses the method described in Algorithmic Mosaic. More work of this kind: Applications, Advertising and Campaigns · Advertising & Campaigns.