IKEA: Long Live Diversity

Advertising & Campaigns

Dec 17

Written By Charis Tsevis

5 mosaic portraits made out of thousands of IKEA products for the Swedish Summer and Autumn campaign of IKEA.

“IKEA: Long Live Diversity” Advertising Campaign

A series of mosaic portraits of people representing social diversity made out of thousands of IKEA products. Created for the "Long Live Diversity" campaign for IKEA Sweden.

Awards: Epica Award 2009 (Silver Poster Design), European Design Awards (Bronze Advertorial)

Businessman mosaic for IKEA, IKEA products as tesserae

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Yang boy mosaic portrait. IKEA diversity mosaic – portrait from thousands of IKEA products.

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IKEA mosaic – IKEA products as tesserae

Different applications of the mosaic illustration for the campaign.

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Standout mosaic details worth a closer look:

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Thanks everyone @ Forsman & Bodenfors and IKEA.

mosaic portraitobjects mosaicadvertising campaignidentityenvironment

Dancing with circles

South Africa 2010