IKEA: Long Live Diversity

Advertising & Campaigns

Dec 17

Written By Charis Tsevis

5 mosaic portraits made out of thousands of IKEA products for the Swedish Summer and Autumn campaign of IKEA.

“IKEA: Long Live Diversity” Advertising Campaign

A series of mosaic portraits of people representing social diversity made out of thousands of IKEA products. Created for the "Long Live Diversity" campaign for IKEA Sweden.

Awards: Epica Award 2009 (Silver Poster Design), European Design Awards (Bronze Advertorial)

IKEA was founded in Sweden in 1943, and Forsman & Bodenfors is a Gothenburg-based agency. The five portraits of people of different backgrounds are built from thousands of IKEA products.

Businessman mosaic for IKEA, IKEA products as tesserae

Mosaic portrait of a woman with a red headband and dark hair, built from tiny IKEA home products in orange and blue

Yang boy mosaic portrait. IKEA diversity mosaic – portrait from thousands of IKEA products.

Mosaic portrait of a smiling woman with orange skin tones, made of tiny furniture and homeware pictures, blue items below

IKEA mosaic – IKEA products as tesserae

Different applications of the mosaic illustration for the campaign.

IKEA poster with a mosaic portrait of a bearded man in glasses and tie made of small product images, Swedish slogan

IKEA poster with a mosaic portrait of a woman in a red headband, made of tiny home products, Swedish slogan below

IKEA poster with a mosaic portrait of a young person with curly hair made of small furniture images, Swedish slogan

IKEA poster with a mosaic of a broadly smiling face made of orange homeware tiles and blue items, Swedish slogan

IKEA poster with a mosaic portrait of a smiling bald man built from small product images, Swedish slogan at bottom

Two outdoor street panels showing IKEA mosaic portraits of a woman in a headband and a bearded man in glasses

Bus stop and subway wall posters of IKEA mosaic portraits, a bald man and a curly-haired young person, Long Live Diversity

Four views of a subway station platform lined with IKEA mosaic portrait posters showing diverse faces

Standout mosaic details worth a closer look:

Detail of a mosaic face with an eye and red lips, made of tiny orange and brown IKEA furniture and homeware pictures

Detail of a mosaic face with eyes and smile in red and brown tiles of small furniture and home product images

Detail of a mosaic face made of orange, red and brown tiles of homeware, with blue and white items at the left edge

Detail of a mosaic face with eye and red smiling lips made of orange homeware tiles, with blue and white items at left

Detail of a mosaic face with black glasses frames and red lips, made of tiny orange furniture and homeware images

Thanks everyone @ Forsman & Bodenfors and IKEA.

mosaic portraitobjects mosaicadvertising campaignidentityenvironment

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