Siemens: A better way of coding
A series of digital typographic mosaics created for Siemens Low Code advertising campaign.
Two years ago, Siemens acquired Mendix, the American low-code software platform company that provides tools to build, test, deploy, and iterate applications. For their first advertising campaign in late 2020, I had the honor and pleasure of collaborating with the great team at Ogilvy New York, creating a series of multilayered typographic mosaics for use in the animations.
People, towers, homes, families, office drawers, airplanes, and everything else that was needed were made out of pure Courier code.
We wanted to simulate the real code environment while also creating a nostalgic, geeky atmosphere for the whole campaign.
Every mosaic is structured into many layers, so animators can move different parts and build their code world as easily as possible.
Siemens acquired Mendix in 2018. Low-code platforms let people build applications with visual tools instead of hand-written code. The typographic mosaics are for the campaign with Ogilvy New York.
Standout mosaic details worth a closer look:
